I partnered with a leading global streaming platform to design and manage a branded 4-month online research panel of 100 users. The panel supported diary studies, IDIs, usability testing, surveys, and concept testing, giving the client a scalable way to gather ongoing user insights. My role spanned participant management, study design, moderation, analysis, and reporting, delivering actionable recommendations that helped the UXR team accelerate decision-making, refine product strategy, and build deeper user empathy.

A leading global technology company wanted to ensure that the onboarding flow for its gaming device delivered a cohesive, easy-to-follow experience that prepared users for early success. Through 12 in-depth interviews with participants across diverse demographics, we evaluated how well the NUX taught essential concepts, built user confidence, and met expectations for ongoing education. Findings revealed opportunities to improve the narrative and visual coherence of the onboarding, strengthen skill-building and comprehension, and provide continuing, contextual education through smart tutorials, pop-ups, and in-the-moment support.